National Pediatric Health Communication Platform Launched to Improve Access to Pediatric Health Information

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A new national pediatric health communication platform was launched on January 13 at Beijing Children's Hospital, Capital Medical University. Jointly initiated by the National Center for Children's Health and Beijing Children's Hospital, in collaboration with Migu Culture Technology Co., Ltd., the platform is designed as an authoritative, professional, and public-facing pediatric health communication platform to improve access to reliable pediatric health information and advance children's health and well-being nationwide.

The launch event was attended by representatives from the National Center for Children's Health, national and regional pediatric medical centers, partner institutions including the Futang Research Center of Pediatric Development (FRCPD), platform collaborators, hospital leadership and staff, and media representatives.

In his remarks, President Ni Xin noted that health professionals are not only providers of clinical care, but also key communicators of health knowledge. He emphasized that the platform represents an important step in extending access to pediatric expertise through collaboration between medical institutions and digital technology partners.

Mr. Shen Wenhai, Chairman of Migu Culture Technology Co., Ltd., highlighted the role of digital platforms in improving access to reliable health information. He noted that leveraging digital infrastructure can help address challenges such as uneven distribution of medical resources and difficulty identifying trustworthy pediatric health information.

From its initial development, the platform has focused on practical needs across pediatric health services, offering digital solutions that support prevention, care, and health education. To date, more than 1,300 pediatric health education videos recorded by experts from Beijing Children's Hospital and its Xinjiang branch have been made available on the platform. These include over 400 videos that can be set as personalized video ring-back tones, covering topics such as child nutrition, seasonal illnesses, home care, growth and development, and behavioral and mental health.

Through the “Migu Caimedia” mini-program on WeChat, users can access pediatric health education content, medical guidance, and hospital navigation services through an integrated interface, enabling families to obtain practical and reliable health information more efficiently.

Looking ahead, Beijing Children's Hospital will work closely with the Futang Research Center of Pediatric Development (FRCPD) and its 76 member institutions, with support from Migu Culture Technology Co., Ltd., the Beijing Children's Health Foundation, and other partners, bringing together expertise and resources to further expand the platform's content and services. Participating institutions across different regions will contribute evidence-based health education materials aligned with local health needs and clinical strengths.

Leveraging China Mobile's extensive digital reach, which serves over one billion individual users and 300 million households, the platform is expected to expand access to high-quality pediatric health resources, including for families in remote and underserved areas. Future services will include live-streamed health education sessions, pediatric nutrition guidance, and a unified national pediatric appointment registration platform, further improving access to care and family health management.

Following its official launch, the National Children's Health Communication Platform was formally activated, marking an important step forward in the platform-based and digital delivery of pediatric health education in China. Through sustained collaboration between medical institutions and technology partners, the platform aims to provide accessible, authoritative, and practical pediatric health knowledge to families nationwide, advancing children's health and well-being nationwide.